◥ Good Protein Fund
Good Protein Fund is a cross border, multi-stage fund focused on driving innovation and growth in the alternative protein sector.
Global Trends Signal Change
A global “flexitarian” movement with an increased demand for plant-based foods
The use of biotechnology to create foods with superior texture and flavor
A protein shortage fueled by a rising population and a growing middle class
The Promise of Alternative Proteins
Food production using 80% less energy, 90% less water and 99% less land
Preventing the slaughter of over 70 billion land animals and 1—2 trillion fish
Products that are bacteria-, antibiotic- and contaminant-free, and more nutritious
The Alternative Protein Market
USD
2 trillion
The animal agriculture market is USD 2 trillion in size and will double by 2050.
30-60%
Market Share
From 1% today, alternative proteins will become 30-60% of this market by 2050.
New
Technologies
Plant-based, cell-based and recombinant proteins will enable this transformation.
We make investments in alternative protein companies globally.
What We Look For
Passionate, driven, committed founders
Products that will remove animals from the food system
Unique intellectual property or a proprietary formula
Progress toward initial company milestones
What We Don’t Look For
Founders in any specific location
A specific stage or milestone for the company
A specific technology or approach to the product
A specific geographical market focus